EMPIRE BARBERSHOP

January 2024

I partnered with barber Alex Arango and his shop EMPIRE to build out a content strategy aimed at boosting brand awareness and positioning him as a luxury barber. One of the first projects was a recap and social content of his back-to-school event, where he and a dozen barbers cut hair for over 80 kids free of charge. The videos captured both the high energy of the day and the heart behind it, showing Alex and his team as not only skilled barbers but also as a business invested in their community.